How does the biophilic design of building projects impact consumers’ responses? – Case of retail stores

The study that biophilic store design (BSD) has a much higher perceived visual quality, increases the desire to patronize, willingness spend retail stores shopping times is on increase in literature. of greenery building environments been vastly studied, however, inclusion and its potentials provide strategic business advantage have scarcely explored. This research work draws from Attention Restoration Theory unearth impact attributes consumer responses. Hence, this asked: “How do consumers’ responses stores”. A quantitative method with an online questionnaire was employed; 177 participants were recruited. Multiple regression analysis computed via SPSS demonstrated four (predictors) positively Findings for three (biomorphic forms patterns, material connection nature, complexity order) significant, while nature not significant. These findings suggest responses; simply presenting or using natural elements sufficient produce positive consumers' Additionally, t-test revealed intent purchase significantly low than hypotheses. study's limitations implications are discussed herein. contributes paradigm projects by empirically demonstrating restorative potential lifestyle centers.